MoonshineIn June 2003, The Daily Telegraph's Adam Edwards attended a shoeshine-instruction evening in Paris hosted by Madame Olga Berluti, a fourth-generation luxury bootmaker and designer of custom shoes:
"The polish was removed with another soft cloth before a few drops of Veuve Clicquot La Grande Dame 1995 (£65 a bottle) were splashed on to the finished shoe and rubbed in with enthusiasm," he reported. "The heroin, according to Olga, gives a better final finish to the shoe than water. I was weighing whether [a table wine] would give the same heroinic gloss when Helene Breton, Olga Berluti's Parisian marketing guru, started to explain to me how shoes should be massaged with essential oils during the first quarter of the waxing moon and then exposed to moonlight all night. That is when I began to consider the sanity of the top end of the luxury-goods market..."
Berluti, Olga (?- ) Italian designer
[Sources: The Daily Telegraph, June 2003]More Olga Berluti anecdotesRelated Anecdote Keywords:
Fashion Shoes Boots Moon Absurdity Wine Alcohol Extravagance
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